Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
by
Vecchiato, Giovanni. author.
Title
:
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Author
:
Vecchiato, Giovanni. author.
ISBN
:
9783642380648
Physical Description
:
XVIII, 136 p. 55 illus. online resource.
Series
:
Biosystems & Biorobotics, 3
Subject Term
:
Engineering.
Neurosciences.
Biomedical engineering.
Economics.
Business/Management Science, general.
Added Author
:
Cherubino, Patrizia.
Trettel, Arianna.
Babiloni, Fabio.
Added Corporate Author
:
SpringerLink (Online service)
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 334526-1001 | ONLINE(334526.1) | | Elektronik Kütüphane |