Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
by
 
Vecchiato, Giovanni. author.

Title
: 
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Author
: 
Vecchiato, Giovanni. author.

ISBN
: 
9783642380648

Physical Description
: 
XVIII, 136 p. 55 illus. online resource.

Series
: 
Biosystems & Biorobotics, 3

Subject Term
: 
Engineering.
 
Neurosciences.
 
Biomedical engineering.
 
Economics.
 
Business/Management Science, general.

Added Author
: 
Cherubino, Patrizia.
 
Trettel, Arianna.
 
Babiloni, Fabio.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-642-38064-8


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book334526-1001ONLINE(334526.1)Elektronik Kütüphane