The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
by
 
Shin, Kwang-Yong. author.

Title
: 
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Author
: 
Shin, Kwang-Yong. author.

ISBN
: 
9783642380914

Physical Description
: 
XII, 148 p. 30 illus. online resource.

Series
: 
SpringerBriefs in Business,

Subject Term
: 
Economics.
 
Marketing.
 
Economics/Management Science.
 
Business/Management Science, general.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-642-38091-4


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book334534-1001ONLINE(334534.1)Elektronik Kütüphane