Mediaplanung Methodische Grundlagen und praktische Anwendungen
by
 
Unger, Fritz. author.

Title
: 
Mediaplanung Methodische Grundlagen und praktische Anwendungen

Author
: 
Unger, Fritz. author.

ISBN
: 
9783642306570

Edition
: 
6. Aufl. 2013.

Physical Description
: 
XXIV, 418 S. online resource.

Subject Term
: 
Economics.
 
Industrial management.
 
Marketing.
 
Mass media.
 
Economics/Management Science.

Added Author
: 
Fuchs, Wolfgang.
 
Michel, Burkard.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-642-30657-0


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book337024-1001ONLINE(337024.1)Elektronik Kütüphane