Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
by
Lis, Bettina. author.
Title
:
Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Author
:
Lis, Bettina. author.
ISBN
:
9783658010089
Physical Description
:
VI, 83 S. online resource.
Subject Term
:
Economics.
Mass media.
Economics/Management Science.
Added Author
:
Korchmar, Simon.
Added Corporate Author
:
SpringerLink (Online service)
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 337663-1001 | ONLINE(337663.1) | | Elektronik Kütüphane |