Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
by
 
Lis, Bettina. author.

Title
: 
Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

Author
: 
Lis, Bettina. author.

ISBN
: 
9783658010089

Physical Description
: 
VI, 83 S. online resource.

Subject Term
: 
Economics.
 
Mass media.
 
Economics/Management Science.

Added Author
: 
Korchmar, Simon.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-658-01008-9


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book337663-1001ONLINE(337663.1)Elektronik Kütüphane