The power of mobile banking how to profit from the revolution in retail financial services
by
 
Krishnan, Sankar, 1967-

Title
The power of mobile banking how to profit from the revolution in retail financial services

Author
Krishnan, Sankar, 1967-

ISBN
9781118932025
 
9781118932032
 
9781118932049

Publication Information
Hoboken : Wiley, 2014.

Physical Description
1 online resource (192 pages)

Abstract
This book gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones. It includes: strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets; a discussion of the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce; advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market; and a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers. -- Edited summary from book.

Subject Term
Internet banking.
 
Banks and banking.
 
Banks and banking, Mobile.

Electronic Access
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1683393
 
John Wiley http://dx.doi.org/10.1002/9781118932025
 
MyiLibrary http://www.myilibrary.com?id=608496
 
Image http://images.contentreserve.com/ImageType-100/0128-1/{EE4510D2-C0C9-4CE4-866D-3D8341CEE5BE}Img100.jpg
 
Books24x7 http://www.books24x7.com/marc.asp?bookid=63690


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book342056-1001ONLINE(342056.1)Elektronik Kütüphane