The customer century : lessons from world-class companies in integrated marketing and communications
by
Gr©¿℗œnstedt, Anders.
Title
:
The customer century : lessons from world-class companies in integrated marketing and communications
Author
:
Gr©¿℗œnstedt, Anders.
ISBN
:
9780203949771
Publication Information
:
New York : Routledge, 2000.
Physical Description
:
xiii, 238 p. : ill. ; 24 cm
Subject Term
:
Business communication -- Case studies.
Communication in management -- Case studies.
Marketing -- Case studies.
Consumer satisfaction -- Case studies.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 342407-1001 | ONLINE(342407.1) | | Elektronik Kütüphane |