Promotional culture and convergence markets, methods, media
by
 
Powell, Helen.

Title
: 
Promotional culture and convergence markets, methods, media

Author
: 
Powell, Helen.

ISBN
: 
9780203130322

Publication Information
: 
Abingdon, Oxon : Routledge, 2013.

Physical Description
: 
x, 238 p. : ill.

Subject Term
: 
Internet advertising.
 
Interactive marketing.
 
Branding (Marketing)

Added Author
: 
Powell, Helen.

Electronic Access
: 
Click here to view


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book344376-1001ONLINE(344376.1)Elektronik Kütüphane