The Routledge companion to advertising and promotional culture
by
 
McAllister, Matthew P.

Title
: 
The Routledge companion to advertising and promotional culture

Author
: 
McAllister, Matthew P.

ISBN
: 
9780203071434

Publication Information
: 
New York, N.Y. : Routledge, 2013.

Physical Description
: 
xix, 464 p. : ill.

Subject Term
: 
Advertising.
 
Branding (Marketing)
 
Social media.

Added Author
: 
McAllister, Matthew P.
 
West, Emily.

Electronic Access
: 
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book344431-1001ONLINE(344431.1)Elektronik Kütüphane