Business to business marketing management : a global perspective
by
 
Zimmerman, Alan S., 1942-

Title
: 
Business to business marketing management : a global perspective

Author
: 
Zimmerman, Alan S., 1942-

ISBN
: 
9780415537032

Edition
: 
2nd ed.

Publication Information
: 
New York, NY : Routledge, 2013.

Physical Description
: 
xxiv, 498 p., : ill., ; 25 cm.

General Note
: 
Blythe's name appears first in the earlier edition.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Blythe, Jim.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/15/31443HF5415.13 B565 2013Beytepe Genel Koleksiyon