Marketing communications management : analysis, planning, implementation
by
 
Copley, Paul.

Title
: 
Marketing communications management : analysis, planning, implementation

Author
: 
Copley, Paul.

ISBN
: 
9780857027863
 
9780857027870

Edition
: 
2nd edition.

Publication Information
: 
Los Angeles : SAGE Publications Ltd, 2014.

Physical Description
: 
xv, 464 p.

Subject Term
: 
Marketing -- Management -- Textbooks.
 
Communication in marketing -- Textbooks.
 
Marketing -- Management.
 
Communication in marketing.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/15/31468HF5415.123 C67 2014Beytepe Genel Koleksiyon