The history of marketing science
by
 
Winer, Russell S.

Title
: 
The history of marketing science

Author
: 
Winer, Russell S.

ISBN
: 
9789814596473

Publication Information
: 
New Jersey : World Scientific, [2014].

Physical Description
: 
xxv, 502 pages ; 24 cm.

Series
: 
World scientific-Now publishers series in business, vol. 3

Subject Term
: 
Marketing research -- History.
 
Marketing -- Management -- History.
 
Marketing -- Study and teaching -- History.

Added Author
: 
Winer, Russell S.
 
Neslin, Scott A., 1952-


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/15/31698HF5415.2 H55 2014Beytepe Genel Koleksiyon