The history of marketing science
by
Winer, Russell S.
Title
:
The history of marketing science
Author
:
Winer, Russell S.
ISBN
:
9789814596473
Publication Information
:
New Jersey : World Scientific, [2014].
Physical Description
:
xxv, 502 pages ; 24 cm.
Series
:
World scientific-Now publishers series in business, vol. 3
Subject Term
:
Marketing research -- History.
Marketing -- Management -- History.
Marketing -- Study and teaching -- History.
Added Author
:
Winer, Russell S.
Neslin, Scott A., 1952-
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/15/31698 | HF5415.2 H55 2014 | | Beytepe Genel Koleksiyon |