Freemium economics : leveraging analytics and user segmentation to drive revenue
by
 
Seufert, Eric Benjamin.

Title
: 
Freemium economics : leveraging analytics and user segmentation to drive revenue

Author
: 
Seufert, Eric Benjamin.

ISBN
: 
9780124166981

Physical Description
: 
1 online resource.

Subject Term
: 
Pricing.
 
Bundling (Marketing)
 
Marketing.
 
Demand (Economic theory)
 
Consumption (Economics)
 
Computer software industry -- Case studies.
 
Economics.
 
Programari -- Indústria i comerç -- Estudi de casos.
 
Preus -- Fixació
 
Màrqueting.
 
Consum (Economia)

Electronic Access
: 
ScienceDirect http://www.sciencedirect.com/science/book/9780124166905


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book356087-1001ONLINE(356087.1)Elektronik Kütüphane