Ratings analysis : audience measurement and analytics
by
Webster, James G.
Title
:
Ratings analysis : audience measurement and analytics
Author
:
Webster, James G.
ISBN
:
9780415526524
9780415526517
Edition
:
Fourth edition.
Publication Information
:
New York, NY : Routledge, 2014.
Physical Description
:
xvi, 328 pages : illustrations ; 23 cm
Contents
:
An introduction to audience research -- Audience measurement. The audience measurement business -- Audience measurement methods -- Audience analytics. Understanding audience behavior -- Analysis of gross measures -- Analysis of cumulative measures -- Applications. Audience research in advertising -- Audience research in programming -- Audience research in financial analysis -- Audience research in social policy.
Subject Term
:
Television programs -- Rating -- Methodology.
Television viewers.
Radio programs -- Rating -- Methodology.
Radio audiences.
Added Author
:
Phalen, Patricia F.
Lichty, Lawrence Wilson.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/15/40198 | HE8700.65 W42 2014 | | Beytepe Genel Koleksiyon |