Disruption : overturning conventions and shaking up the marketplace
by
Dru, Jean-Marie.
Title
:
Disruption : overturning conventions and shaking up the marketplace
Author
:
Dru, Jean-Marie.
ISBN
:
9780471165651
Publication Information
:
New York : John Wiley & Sons, c1996.
Physical Description
:
ix, 239 p. : ill. ; 24 cm.
General Note
:
"Adweek books."
Subject Term
:
Advertising -- Cross-cultural studies.
Advertising agencies.
Creative ability in business.