Brands, consumers, symbols, & research Sidney J. Levy on marketing
by
 
Levy, Sidney J., 1921-

Title
: 
Brands, consumers, symbols, & research Sidney J. Levy on marketing

Author
: 
Levy, Sidney J., 1921-

ISBN
: 
9781452231372

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c1999.

Physical Description
: 
1 online resource (xvii, 590 p.) : ill.

Subject Term
: 
Marketing -- United States.
 
Advertising -- United States.
 
Consumer behavior -- United States.

Added Author
: 
Rook, Dennis W.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book367778-1001ONLINE(367778.1)Elektronik Kütüphane