Dictionary of marketing communications
by
 
Govoni, Norman A. P.

Title
: 
Dictionary of marketing communications

Author
: 
Govoni, Norman A. P.

ISBN
: 
9781452229669

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c2004.

Physical Description
: 
1 online resource (v, 249 p.)

Subject Term
: 
Marketing -- Dictionaries.
 
Communication in marketing -- Dictionaries.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368133-1001ONLINE(368133.1)Elektronik Kütüphane