Effective advertising understanding when, how, and why advertising works
by
 
Tellis, Gerard J., 1950-

Title
: 
Effective advertising understanding when, how, and why advertising works

Author
: 
Tellis, Gerard J., 1950-

ISBN
: 
9781452229379

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c2004.

Physical Description
: 
1 online resource (203 p.) : ill.

Series
: 
Marketing for a new century
 
Marketing for a new century.

Subject Term
: 
Advertising.
 
Consumers -- Attitudes.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/effective-advertising


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368199-1001ONLINE(368199.1)Elektronik Kütüphane