Handbook of marketing scales multi-item measures for marketing and consumer behavior research
by
 
Bearden, William O., 1945-

Title
: 
Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Author
: 
Bearden, William O., 1945-

ISBN
: 
9781452224923

Edition
: 
2nd ed.

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c1999.

Physical Description
: 
1 online resource (xiv, 537 p.)

Subject Term
: 
Marketing research.
 
Consumer behavior -- Research.

Added Author
: 
Netemeyer, Richard G., 1956-

Added Corporate Author
: 
Association for Consumer Research (U.S.)

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
 
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368436-1001ONLINE(368436.1)Elektronik Kütüphane