Handbook of services marketing & management
by
 
Swartz, Teresa A.

Title
: 
Handbook of services marketing & management

Author
: 
Swartz, Teresa A.

ISBN
: 
9781452231327

Publication Information
: 
Thousand oaks, [Calif.] ; London : SAGE, c2000.

Physical Description
: 
1 online resource (ix, 521 p.) : ill.

Subject Term
: 
Service industries -- Marketing.
 
Service industries -- Management.
 
Customer services -- Marketing.
 
Customer services -- Management.

Added Author
: 
Swartz, Teresa A.
 
Iacobucci, Dawn.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368447-1001ONLINE(368447.1)Elektronik Kütüphane