How to use advertising to build strong brands
by
 
Jones, John Philip.

Title
: 
How to use advertising to build strong brands

Author
: 
Jones, John Philip.

ISBN
: 
9781452231396

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c1999.

Physical Description
: 
1 online resource (394 p.) : ill.

Subject Term
: 
Advertising -- Brand name products.
 
Brand name products.

Added Author
: 
Jones, John Philip.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368504-1001ONLINE(368504.1)Elektronik Kütüphane