International advertising realities and myths
by
 
Jones, John Philip.

Title
: 
International advertising realities and myths

Author
: 
Jones, John Philip.

ISBN
: 
9781452231334

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c2000.

Physical Description
: 
1 online resource (412 p.) : ill.

Subject Term
: 
Advertising.
 
Advertising media planning.
 
Comparative advertising.

Added Author
: 
Jones, John Philip.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/international-advertising


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368581-1001ONLINE(368581.1)Elektronik Kütüphane