Knowledge-based marketing the 21st century competitive edge
by
 
Chaston, Ian.

Title
: 
Knowledge-based marketing the 21st century competitive edge

Author
: 
Chaston, Ian.

ISBN
: 
9781446211311

Publication Information
: 
London : SAGE, 2004.

Physical Description
: 
1 online resource (xi, 274 p.) : ill.

Subject Term
: 
Marketing.
 
Marketing -- Management.
 
Knowledge management.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/knowledge-based-marketing


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368671-1001ONLINE(368671.1)Elektronik Kütüphane