Optimal database marketing strategy, development, and data mining
by
 
Drozdenko, Ronald G.

Title
: 
Optimal database marketing strategy, development, and data mining

Author
: 
Drozdenko, Ronald G.

ISBN
: 
9781452231167

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c2002.

Physical Description
: 
1 online resource (xxii, 398 p.) : ill.

Subject Term
: 
Database marketing.
 
Electronic commerce.

Added Author
: 
Drake, Perry D.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/optimal-database-marketing


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book368976-1001ONLINE(368976.1)Elektronik Kütüphane