Sales forecasting management a demand management approach
by
 
Mentzer, John T.

Title
: 
Sales forecasting management a demand management approach

Author
: 
Mentzer, John T.

ISBN
: 
9781452204444

Edition
: 
2nd ed.

Publication Information
: 
Thousand Oaks, Calif. ; London : SAGE, c2005.

Physical Description
: 
1 online resource (xv, 347 p.) : ill.

Subject Term
: 
Sales forecasting.
 
Marketing research.
 
Marketing -- Management.

Added Author
: 
Moon, Mark A., 1955-

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book369280-1001ONLINE(369280.1)Elektronik Kütüphane