Statistics for marketing and consumer research
by
 
Mazzocchi, Mario.

Title
: 
Statistics for marketing and consumer research

Author
: 
Mazzocchi, Mario.

ISBN
: 
9780857024657

Publication Information
: 
Los Angeles, Calif. ; London : SAGE, 2008.

Physical Description
: 
1 online resource (xviii, 412 p.) : ill.

Subject Term
: 
Mathematical statistics.
 
Marketing research -- Statistical methods.
 
Consumers -- Research -- Statistical methods.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
 
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book369402-1001ONLINE(369402.1)Elektronik Kütüphane