Strategic brand management for B2B markets a road map for organizational transformation
by
 
Sarin, Sharad.

Title
: 
Strategic brand management for B2B markets a road map for organizational transformation

Author
: 
Sarin, Sharad.

ISBN
: 
9781446270271

Publication Information
: 
Delhi ; London : SAGE, 2010.

Physical Description
: 
1 online resource (xix, 262 p.) : ill.

Subject Term
: 
Branding (Marketing)
 
Brand name products -- Management.
 
Product management.
 
Branding (Marketing) -- India.
 
Brand name products -- Management -- India.
 
Product management -- India.

Electronic Access
: 
SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book369410-1001ONLINE(369410.1)Elektronik Kütüphane