Strategic brand management for B2B markets a road map for organizational transformation
by
Sarin, Sharad.
Title
:
Strategic brand management for B2B markets a road map for organizational transformation
Author
:
Sarin, Sharad.
ISBN
:
9781446270271
Publication Information
:
Delhi ; London : SAGE, 2010.
Physical Description
:
1 online resource (xix, 262 p.) : ill.
Subject Term
:
Branding (Marketing)
Brand name products -- Management.
Product management.
Branding (Marketing) -- India.
Brand name products -- Management -- India.
Product management -- India.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 369410-1001 | ONLINE(369410.1) | | Elektronik Kütüphane |