Social marketing to protect the environment what works
by
 
McKenzie-Mohr, Doug, 1959-

Title
Social marketing to protect the environment what works

Author
McKenzie-Mohr, Doug, 1959-

ISBN
9781483349466

Publication Information
Los Angeles, [Calif.] ; London : SAGE, c2012.

Physical Description
1 online resource (xiv, 235 p.) : ill.

Subject Term
Social marketing.
 
Sustainable living -- Public relations.
 
Environmentalism -- Public relations.
 
Green marketing.

Added Author
McKenzie-Mohr, Doug, 1959-

Electronic Access
SAGE knowledge http://sk.sagepub.com/books/social-marketing-to-protect-the-environment


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book370096-1001ONLINE(370096.1)Elektronik Kütüphane