Designing for growth : a design thinking tool kit for managers
by
Liedtka, Jeanne.
Title
:
Designing for growth : a design thinking tool kit for managers
Author
:
Liedtka, Jeanne.
ISBN
:
9780231527965
9781283136082
Publication Information
:
New York : Columbia Business School Pub., ©2011.
Physical Description
:
1 online resource (xiii, 227 pages) : illustrations
Abstract
:
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: ""design thinking, "" or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design. Liedtka and Ogilvie cover the mindset, techniques, and v.
Subject Term
:
Creative ability in business.
Organizational change.
Success in business.
Added Author
:
Ogilvie, Tim.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 375528-1001 | ONLINE | | Elektronik Kütüphane |