Hospitality branding
by
 
Dev, Chekitan S. (Chekitan Singh), 1959-

Title
: 
Hospitality branding

Author
: 
Dev, Chekitan S. (Chekitan Singh), 1959-

ISBN
: 
9780801465703

Publication Information
: 
Ithaca, N.Y. : Cornell University Press, 2012.

Physical Description
: 
1 online resource (ix, 179 pages).

Series
: 
Cornell hospitality management : best practices

Subject Term
: 
Hospitality industry -- Marketing.
 
Branding (Marketing)

Electronic Access
: 
http://www.jstor.org/stable/10.7591/j.cttq42pg


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book376941-1001ONLINEElektronik Kütüphane