Ambush marketing and brand protection : law and practice
by
Johnson, Phillip (Phillip Michael)
Title
:
Ambush marketing and brand protection : law and practice
Author
:
Johnson, Phillip (Phillip Michael)
ISBN
:
9780199696451
Edition
:
2nd ed.
Publication Information
:
Oxford ; New York, NY : Oxford University Press, 2011.
Physical Description
:
lix, 459 s.
Subject Term
:
Reklam hukuku.
Advertising laws.
Pazarlama -- Yasa ve mevzuat.
Marketing -- Law and legislation.
Özel olaylar -- Pazarlama -- Yasa ve mevzuat.
Special events -- Marketing -- Law and legislation.
Şirket sponsorluğu -- Yasa ve mevzuat.
Corporate sponsorship -- Law and legislation.
Ticari Markalar -- Yasa ve mevzuat.
Trademarks -- Law and legislation.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Law Library | Book | 7.2/18/34687 | K3844 J64 2011 | | Hukuk Genel Koleksiyon |