Ambush marketing and brand protection : law and practice
by
 
Johnson, Phillip (Phillip Michael)

Title
: 
Ambush marketing and brand protection : law and practice

Author
: 
Johnson, Phillip (Phillip Michael)

ISBN
: 
9780199696451

Edition
: 
2nd ed.

Publication Information
: 
Oxford ; New York, NY : Oxford University Press, 2011.

Physical Description
: 
lix, 459 s.

Subject Term
: 
Reklam hukuku.
 
Advertising laws.
 
Pazarlama -- Yasa ve mevzuat.
 
Marketing -- Law and legislation.
 
Özel olaylar -- Pazarlama -- Yasa ve mevzuat.
 
Special events -- Marketing -- Law and legislation.
 
Şirket sponsorluğu -- Yasa ve mevzuat.
 
Corporate sponsorship -- Law and legislation.
 
Ticari Markalar -- Yasa ve mevzuat.
 
Trademarks -- Law and legislation.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Law LibraryBook7.2/18/34687K3844 J64 2011Hukuk Genel Koleksiyon