Customer lifetime value : reshaping the way we manage to maximize profits
by
 
Bejou, David.

Title
: 
Customer lifetime value : reshaping the way we manage to maximize profits

Author
: 
Bejou, David.

ISBN
: 
9780789034359
 
9780789034366

Publication Information
: 
London, NY : Routledge, 2012.

Physical Description
: 
144 s. : şkl. ; 23 cm.

Subject Term
: 
Müşteri ilişkileri -- Yönetim.
 
Customer relations -- Management.

Added Author
: 
Bejou, David.
 
Keiningham, Timothy L.
 
Aksoy, Lerzan.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/18/34752HF5415.55 C874 2012Beytepe Genel Koleksiyon