Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
by
 
Aaker, David A.

Title
: 
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author
: 
Aaker, David A.

ISBN
: 
9780743249386

Publication Information
: 
New York : Free Press, c2004.

Physical Description
: 
xviii, 348 s.

Subject Term
: 
Markalı ürünler -- Planlama.
 
Brand name products -- Planning.
 
Markalaşma (Pazarlama)
 
Branding (Marketing)
 
Markalı ürünler -- Yönetim.
 
Brand name products -- Management.
 
Markalı ürünler -- Değerlendirme -- Yönetim.
 
Brand name products -- Valuation -- Management.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/18/41291HD69.B7 A2154 2004Beytepe Genel Koleksiyon