Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
by
Aaker, David A.
Title
:
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author
:
Aaker, David A.
ISBN
:
9780743249386
Publication Information
:
New York : Free Press, c2004.
Physical Description
:
xviii, 348 s.
Subject Term
:
Markalı ürünler -- Planlama.
Brand name products -- Planning.
Markalaşma (Pazarlama)
Branding (Marketing)
Markalı ürünler -- Yönetim.
Brand name products -- Management.
Markalı ürünler -- Değerlendirme -- Yönetim.
Brand name products -- Valuation -- Management.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/18/41291 | HD69.B7 A2154 2004 | | Beytepe Genel Koleksiyon |