Field guide to case study research in business-to-business marketing and purchasing
by
Woodside, Arch G.
Title
:
Field guide to case study research in business-to-business marketing and purchasing
Author
:
Woodside, Arch G.
ISBN
:
9781784410797
Publication Information
:
Bingley, U.K. : Emerald, 2014.
Physical Description
:
1 online resource (xvi, 288 p.) : ill.
Series
:
Advances in business marketing and purchasing, v. 21
Advances in business marketing & purchasing ; v. 21.
Subject Term
:
Industrial marketing -- Research.
Purchasing -- Research.
Marketing research.
Added Author
:
Woodside, Arch G.
Pattinson, Hugh.
Marshall, Roger.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 421484-1001 | ONLINE | | Elektronik Kütüphane |