Brand meaning management
by
MacInnis, Deborah J.
Title
:
Brand meaning management
Author
:
MacInnis, Deborah J.
ISBN
:
9781784419318
Publication Information
:
Bingley, U.K. : Emerald, 2015.
Physical Description
:
1 online resource (xxxii, 291 p.) : ill.
Series
:
Review of marketing research, v. 12
Subject Term
:
Brand name products.
Added Author
:
MacInnis, Deborah J.
Park, C. Whan.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 421664-1001 | ONLINE | | Elektronik Kütüphane |