Advertising in new formats and media : current research and implications for marketers
by
 
Pelsmacker, Patrick de, 1957- editor.

Title
: 
Advertising in new formats and media : current research and implications for marketers

Author
: 
Pelsmacker, Patrick de, 1957- editor.

ISBN
: 
9781785603129

Physical Description
: 
1 online resource (412 pages)

Subject Term
: 
Advertising -- Technological innovations.

Added Author
: 
Pelsmacker, Patrick de, 1957-

Electronic Access
: 
https://www.emerald.com/insight/publication/doi/10.1108/9781785603129


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book421803-1001ONLINEElektronik Kütüphane