Strategic marketing management in Asia : case studies and lessons across industries
by
 
Andaleeb, Syed Saad, editor.

Title
: 
Strategic marketing management in Asia : case studies and lessons across industries

Author
: 
Andaleeb, Syed Saad, editor.

ISBN
: 
9781786357458

Physical Description
: 
1 online resource (592 pages)

Subject Term
: 
Marketing -- Management.
 
Marketing -- Asia.

Added Author
: 
Andaleeb, Syed Saad,
 
Ḥasan, Khālid,
 
Prabhu, Jaideep C.,
 
Sheth, Jagdish N.,
 
Rangan, Kasturi,
 
Mannan, Abdul,

Electronic Access
: 
https://www.emerald.com/insight/publication/doi/10.1108/9781786357458


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book421815-1001ONLINEElektronik Kütüphane