Developing insights on branding in the B2B context : case studies from business practice
by
 
Koporcic, Nikolina, editor.

Title
: 
Developing insights on branding in the B2B context : case studies from business practice

Author
: 
Koporcic, Nikolina, editor.

ISBN
: 
9781787562752

Physical Description
: 
1 online resource (xx, 237 pages)

General Note
: 
Includes index.

Subject Term
: 
Branding (marketing)
 
Industrial marketing.
 
Brand name products.

Added Author
: 
Koporcic, Nikolina,
 
Ivanova-Gongne, Maria, 1985-
 
Nyström, Anna-Greta, 1979-
 
Törnroos, Jan-Åke,

Electronic Access
: 
https://www.emerald.com/insight/publication/doi/10.1108/9781787562752


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book421884-1001ONLINEElektronik Kütüphane