Developing insights on branding in the B2B context : case studies from business practice
by
Koporcic, Nikolina, editor.
Title
:
Developing insights on branding in the B2B context : case studies from business practice
Author
:
Koporcic, Nikolina, editor.
ISBN
:
9781787562752
Physical Description
:
1 online resource (xx, 237 pages)
General Note
:
Includes index.
Subject Term
:
Branding (marketing)
Industrial marketing.
Brand name products.
Added Author
:
Koporcic, Nikolina,
Ivanova-Gongne, Maria, 1985-
Nyström, Anna-Greta, 1979-
Törnroos, Jan-Åke,
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 421884-1001 | ONLINE | | Elektronik Kütüphane |