Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
by
 
Pogorzelski, Jacek, author.

Title
: 
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Author
: 
Pogorzelski, Jacek, author.

ISBN
: 
9781787561021

Physical Description
: 
1 online resource (xi, 229 pages)

General Note
: 
Includes index.

Subject Term
: 
Brand name products -- Management.
 
Branding (Marketing)

Electronic Access
: 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book421894-1001ONLINEElektronik Kütüphane