Emotional appeals in advertising banking services
by
Mogaji, Emmanuel, editor.
Title
:
Emotional appeals in advertising banking services
Author
:
Mogaji, Emmanuel, editor.
ISBN
:
9781787562998
Physical Description
:
1 online resource (vii, 112 pages).
Series
:
Emerald points
Emerald points.
General Note
:
Includes index.
Subject Term
:
Advertising -- Banks and banking.
Added Author
:
Mogaji, Emmanuel,
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 421902-1001 | ONLINE | | Elektronik Kütüphane |