Smash : using market shaping to design new strategies for innovation, value creation, and growth
by
 
Nenonen, Suvi, author.

Title
: 
Smash : using market shaping to design new strategies for innovation, value creation, and growth

Author
: 
Nenonen, Suvi, author.

ISBN
: 
9781787437975

Physical Description
: 
1 online resource (xviii, 312 pages).

Subject Term
: 
Marketing.

Added Author
: 
Storbacka, Kaj,

Electronic Access
: 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437975


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book421913-1001ONLINEElektronik Kütüphane