Innovation and strategy
by
Varadarajan, Rajan, editor.
Title
:
Innovation and strategy
Author
:
Varadarajan, Rajan, editor.
ISBN
:
9781787548282
Physical Description
:
1 online resource (xxi, 348 pages).
Series
:
Review of marketing research, v. 15
Review of marketing research ; v. 15.
Subject Term
:
Product management.
Marketing.
Added Author
:
Varadarajan, Rajan,
Jayachandran, Satish,
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 422076-1001 | ONLINE | | Elektronik Kütüphane |