Brand management 101 : 101 lessons learned from real world marketing
by
Dhar, Mainak.
Title
:
Brand management 101 : 101 lessons learned from real world marketing
Author
:
Dhar, Mainak.
ISBN
:
9781119207733
Physical Description
:
1 online resource (vii, 215 pages)
Subject Term
:
Brand name products -- United States.
Branding (Marketing) -- United States.
Advertising -- Brand name products -- United States.
Geographic Term
:
United States. (OCoLC)fst01204155
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 424264-1001 | ONLINE | | Elektronik Kütüphane |