Brand culture and identity : concepts, methodologies, tools, and applications
by
 
IGI Global, publisher.

Title
: 
Brand culture and identity : concepts, methodologies, tools, and applications

Author
: 
IGI Global, publisher.

ISBN
: 
9781522571179

Physical Description
: 
96 PDFs (3 volumes)

Subject Term
: 
Branding (Marketing)
 
Brand name products.
 
Telemarketing

Added Corporate Author
: 
IGI Global,
 
Information Resources Management Association,

Electronic Access
: 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book481926-1001ONLINEElektronik Kütüphane