Integrated marketing communications, strategies, and tactical operations in sports organizations
by
 
Alonso Dos Santos, Manuel, 1981- editor.

Title
: 
Integrated marketing communications, strategies, and tactical operations in sports organizations

Author
: 
Alonso Dos Santos, Manuel, 1981- editor.

ISBN
: 
9781522576181

Physical Description
: 
23 PDFs (xix, 325 pages)

Subject Term
: 
Communication in marketing.
 
Marketing -- Technological innovations.
 
Sports administration.

Added Author
: 
Alonso Dos Santos, Manuel, 1981-

Added Corporate Author
: 
IGI Global,

Electronic Access
: 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book482040-1001ONLINEElektronik Kütüphane